As a Visual Content Designer, creating call-to-action banners was a great opportunity to showcase my design skills and help the clients promote their articles effectively. Each banner had to be designed according to the client's branding, with a clear and concise message that would grab the viewer's attention and encourage them to click through to the article.
One of the clients I worked with was Red Hat Cloud Service, a cloud computing service provider. For their CTA banner, I focused on using their brand colors, red and black, with a minimalist design that included their logo and a clear call to action message, "Learn More".
Another client I worked with was Kissimmee, a popular vacation destination in Florida. For their CTA banner, I chose to use bright and colorful imagery to evoke a sense of fun and excitement. The banner included a stunning photograph of the Kissimmee skyline with a call to action message, "Plan Your Getaway Today".
I also worked with the healthcare company Ameren, for whom I created a CTA banner promoting their services. I chose a clean and modern design, incorporating their brand colors of blue and green, and a clear call to action message, "Explore Our Services".
Each client had unique branding and messaging, and I worked closely with them to ensure that the CTA banners aligned with their vision and effectively promoted their articles. From education and technology to travel and healthcare, the range of clients I worked with provided me with a diverse set of challenges, and I enjoyed creating designs that would effectively promote their content.