As part of the team that worked on the website mock-up for the client inspired by the superhero Flash, my role as a Web Design Intern at Integrated Media Group (IMG) was crucial. I worked alongside a team of experienced designers to ensure that the website design met the client's expectations while also being practical and functional.
One of the most challenging aspects of the project was incorporating the superhero Flash's inspiration into the design without making it appear too overwhelming or distracting. We knew that the color scheme would play a crucial role in this. Hence, I suggested the use of an orange color scheme, which would help us to create a connection between the brand and the superhero character. The orange color also represents energy, enthusiasm, and creativity, which aligns with the brand's vision.
However, using just orange would be too overwhelming for the user, so I added black to the design to provide a contrast and break up the orange. The use of black also adds a sense of sophistication and elegance to the overall design. I was also able to implement lighting effects to further emphasize the superhero inspiration.
To ensure that the website design reflected the company's diversity, we incorporated various photos that represented different races, genders, and age groups. This was important as it created a sense of inclusivity, which was in line with the company's values.
Overall, my experience as a Web Design Intern at IMG gave me a deeper understanding of the importance of collaboration and communication in the design process. I learned how to work efficiently with a team of designers and how to create a design that reflected the client's vision while being practical and functional.